Appellate justices and staff attorneys who don’t know your case will have to decide it. Make it easier for them: step outside your box and consider the case from their perspective.
You know your facts and issues. The case interests you, and since you’re prosecuting or defending an appeal, the stakes are high. But from where your appellate panel sits, your case is one of hundreds they decide each year — about half of which are criminal. They’re generalists, and they have no stake in the outcome. What’s more, they are total strangers, knowing only what the parties tell them in a cold record, a few briefs, and one hearing.
All this puts a high premium on “translation” of the trial-court case for a new audience:
► The practical message: Hold firmly in mind the perspective of a busy newcomer who must grasp your case quickly, and you have a much greater shot at engaging and persuading that reader.
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